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To answer that question we need to know a little about you as a company, it depends on your industry more than anything. If it is a popular one where many people have considered a Google Adwords account then the general consensus is to try Adwords for yourself. The advice really is to research into it first to try and come up with the most cost effective and beneficial way to adapt it to your company.

In any case, very few companies in quite niche areas can solely rely on Google Adwords to advertise their products or services with any great success. To really benefit on a much wider scale, choosing to participate in a professional SEO campaign can often yield far more, having your company listed on the first page of the search results or natural listings as opposed to the sponsored links.

General statistics do prove that traffic is generated far more from natural listings rather than the Adwords advertisements. With this in mind they are still an excellent way to add further exposure and can offer instant first page coverage when you need to boost your brand awareness or special offers.

Look around you and you will see that more companies than ever before are advertising online, whether selling retail items or products and services. The boundaries of what is achievable are opened up with online advertising, giving you the power to create a professional and competent image for your business or company at a fraction of the price as traditional methods may cost.

Looking at the current market, it shows that methods such as search engine optimisation is one of the main beneficial practices that businesses will choose, along with other online advertising methods such as Google Adwords, blogs and social network sites and article submission sites.

With many of these features being free to use software and with only a limited knowledge to start you off in the right direction you can instantly discover how online advertising can really prove useful in gaining popularity for your company. More people are using the internet to make purchases so spending a little on online advertising can usually provide a healthy return of investment and choosing the right company to look after your SEO or search engine optimisation is of great importance.

Advertising is so important because until a customer buys a product off you, your advertising is the first and only impression they have of the quality of your product. If the advertising comes across as amateurish and cheap then that’s the impression potential customers will have of you and your product.

The most popular form of advertising is now on the internet and readership of newspapers and other print media declines. This therefore means that advertising online has never been more important. Your website has to be easy to use and make good use of available technology.

The next issue is then placing your website so that people can find it. The best way of doing this is through Search Engine Optimisation (SEO) where websites are polished on and off screen in such a way that search engines give the website a higher ranking. This is really important as most customers know exactly what they’re looking for and will use the search engine to find what they’re looking for. Methods such as SEO are your ticket to advertising success.

·                Online advertising is enormous: According to Netcraft Ltd May 2009 survey there is an extra 4.3 million sites since last month. With the internet constantly expanding it is slowly taking over the world. If your business is not on the internet then you are missing out on the internet’s advertising potential. We now spend a large proportion of our day on the internet, due to using it at work, for research, buying products, chatting and playing games.

·                Online advertising is targeted: Online advertising targets its desired audience. With the help of tools such as Google AdWords which advertises your business to your potential customers who have typed one of your selected key words into Google. Your advertisement will appear in the sponsored links on the right-hand side or at the top of the page and you only pay when someone clicks on the link to your website. Another form of online advertising is Search Engine Optimisation; your website is optimised and appears in the natural listings on the left-hand side of the page. You have to pay a monthly fee which ensures you hold your top position in Google and other search engines. Traditional forms of advertising such as television and radio only target a small proportion of your audience and can be extremely expensive.

·                Online advertising is easy to track: Traditional forms of advertising is extremely hard to track and keep a record of, however online advertising with the help of statcounter.com enables us to see who has visited our sites providing us with details to help us form a monthly progress report.

·                Online advertising is more accessible: Having a limited budget means you can’t advertise using the traditional forms of advertising such as television, radio and newspaper advertising, but you are able to advertise with ease online, either through pay per click, banners or SEO methods.

·                Online advertising targets a vast audience; even the world: It is easy and inexpensive to advertise you business or product online, as it is a global network. However, traditional forms such as radio, television and newspapers are extremely hard to do unless you visit each and every country, have access to a translator and of course lots of money!

Marketing should never be an expense; it should be an investment at all times. There should be a 75% expectation at least, that the marketing will produce and reach more in sales than it will cost to advertise. If you do not have that belief then you should not go ahead with the advertising. When logic and emotion clash, emotion will always be triumphant. Even though the different Medias may not be accessible to you nearby, your potential clients are still getting these messages from all kinds of rival services and products.

When it comes to advertising, you need to find the most lucrative media to get your message across to the correct people. This implement is intended to help you make that decision. You need to prioritise your product or service, and then the target market for that service or product. We will offer you assistance on the type of marketing that is most likely to help your company, giving you a sequence of alternatives designed to help you expand your own marketing plan. Please note that it is not meant to be a replacement for expert advice.

One way of gaining an advantage in business is through tactical use of business advertising. Superior marketing and business advertising makes your potential customer conscious of what services or products a business has to offer them. Advertising is essential if you want to accumulate customers. Individual advertising methods can be used to gain a head start on your competitors. You can be more successful and increase your sales by using a better marketing strategy than your competitors. But you must also be aware that your competitors may be doing exactly the same thing, so it is advisable that you always have a counter plan in place. Your presentation in advertising is what gives you the best advantage against your competitor. We are all aware that intelligent advertising can catch the public eye but the product that you are advertising must be of good quality in order to keep the customers. What you must remember is, potential clients are going to be more open to direct marketing in the present financial climate as they are always seeking more information before they make a purchase.

Online advertising costs are now sky high if you choose to pay per click instead of getting your site optimised for the ‘free’ listings on the search engines. Newspaper ads are on the decline, but depending on what product or service you are advertising, newspaper ads can be better or worse suited to you. For instance, if you owned a window cleaning company, there would be no need to advertise anywhere apart from your local area, whereas online advertising is on a global scale and now has become (on certain sites) some of the most expensive advertising in the world to buy. It is debatable whether advertising in a national news paper would have a better impact than internet advertising because again this would depend on the product or service that you are promoting and as the target audience of your product or service. Search engine marketing is now one of the most effective forms of marketing as you are putting your website i.e. your ‘ad’ in front of thousands of potential customers actively  searching for your services or products.