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To answer that question we need to know a little about you as a company, it depends on your industry more than anything. If it is a popular one where many people have considered a Google Adwords account then the general consensus is to try Adwords for yourself. The advice really is to research into it first to try and come up with the most cost effective and beneficial way to adapt it to your company.

In any case, very few companies in quite niche areas can solely rely on Google Adwords to advertise their products or services with any great success. To really benefit on a much wider scale, choosing to participate in a professional SEO campaign can often yield far more, having your company listed on the first page of the search results or natural listings as opposed to the sponsored links.

General statistics do prove that traffic is generated far more from natural listings rather than the Adwords advertisements. With this in mind they are still an excellent way to add further exposure and can offer instant first page coverage when you need to boost your brand awareness or special offers.

Look around you and you will see that more companies than ever before are advertising online, whether selling retail items or products and services. The boundaries of what is achievable are opened up with online advertising, giving you the power to create a professional and competent image for your business or company at a fraction of the price as traditional methods may cost.

Looking at the current market, it shows that methods such as search engine optimisation is one of the main beneficial practices that businesses will choose, along with other online advertising methods such as Google Adwords, blogs and social network sites and article submission sites.

With many of these features being free to use software and with only a limited knowledge to start you off in the right direction you can instantly discover how online advertising can really prove useful in gaining popularity for your company. More people are using the internet to make purchases so spending a little on online advertising can usually provide a healthy return of investment and choosing the right company to look after your SEO or search engine optimisation is of great importance.

·                Online advertising is enormous: According to Netcraft Ltd May 2009 survey there is an extra 4.3 million sites since last month. With the internet constantly expanding it is slowly taking over the world. If your business is not on the internet then you are missing out on the internet’s advertising potential. We now spend a large proportion of our day on the internet, due to using it at work, for research, buying products, chatting and playing games.

·                Online advertising is targeted: Online advertising targets its desired audience. With the help of tools such as Google AdWords which advertises your business to your potential customers who have typed one of your selected key words into Google. Your advertisement will appear in the sponsored links on the right-hand side or at the top of the page and you only pay when someone clicks on the link to your website. Another form of online advertising is Search Engine Optimisation; your website is optimised and appears in the natural listings on the left-hand side of the page. You have to pay a monthly fee which ensures you hold your top position in Google and other search engines. Traditional forms of advertising such as television and radio only target a small proportion of your audience and can be extremely expensive.

·                Online advertising is easy to track: Traditional forms of advertising is extremely hard to track and keep a record of, however online advertising with the help of statcounter.com enables us to see who has visited our sites providing us with details to help us form a monthly progress report.

·                Online advertising is more accessible: Having a limited budget means you can’t advertise using the traditional forms of advertising such as television, radio and newspaper advertising, but you are able to advertise with ease online, either through pay per click, banners or SEO methods.

·                Online advertising targets a vast audience; even the world: It is easy and inexpensive to advertise you business or product online, as it is a global network. However, traditional forms such as radio, television and newspapers are extremely hard to do unless you visit each and every country, have access to a translator and of course lots of money!