Is Google Adwords all I need to succeed?
Posted by | Posted in online advertising | Posted on 18-05-2010
To answer that question we need to know a little about you as a company, it depends on your industry more than anything. If it is a popular one where many people have considered a Google Adwords account then the general consensus is to try Adwords for yourself. The advice really is to research into it first to try and come up with the most cost effective and beneficial way to adapt it to your company.
In any case, very few companies in quite niche areas can solely rely on Google Adwords to advertise their products or services with any great success. To really benefit on a much wider scale, choosing to participate in a professional SEO campaign can often yield far more, having your company listed on the first page of the search results or natural listings as opposed to the sponsored links.
General statistics do prove that traffic is generated far more from natural listings rather than the Adwords advertisements. With this in mind they are still an excellent way to add further exposure and can offer instant first page coverage when you need to boost your brand awareness or special offers.